ROUTE 2020 GROUNDBREAKING.

RTA.

RTA commissioned Avantgarde for the creation of a unique concept for the launch of the new Route 2020 metro line which was attended by HH Sheikh Hamdan among the VIP guests.

The event included a three-stage walking tour through different set-ups and narratives around the main topic. The center piece was a 360-degree time machine taking the guests on an immersive journey through the transport developments of Dubai.

At the final stage of this experience, the guests concluded the tour in a massive circular dome, custom-built for the occasion. Here, the audience was introduced to the main pillars of the client’s message, youth, mobility and sustainability, which was conveyed by impressive LED-technology, kinetic screens and comprehensive 3D models.

Client
Roads and Transport Authority (RTA)
Year
2016

     CONSULTANCY

     EVENT

     ARCHITECTURE

     DIGITAL

     CREATIVE

      STRATEGY

     PRODUCTION