MEDIA ZONE LAUNCH ABU DHABI.
Twofour54, the first media free zone in Abu Dhabi, acting as a springboard for new entrepreneurial ideas and for doing business in one of the most fast growing media markets, was launched in 2009. Avantgarde was commissioned to work closely with the management team, H.E. Noura Al Kaabi and H.E. Mohamed Nasser Al Ghanim, for the entity of the project. A three dome structure, setup at the Corniche in Abu Dhabi, was temporarily erected for a special celebration with 1,200 people attending.
Interactive modules and download stations gave guests the opportunity to create their own memories of the evening. The shows of Brian Eno, a local musicians, well-known DJs and rock legend Duran Duran completed the celebration. The event was accompanied by a press conference of Sheik Muhammad bin Zayid Al Nahyan announcing the project to international media.