NEW YEARS EVE
CELEBRATION.

EMAAR.

The New Year’s Celebrations 2012 arranged and managed by Avantgarde put Dubai in the global spotlight, underlining the city’s ability to hosting world-class festive events. “Water, Fire & Light” was the title of the 35-minute production co-staged by Avantgarde on the artificial lake in downtown Dubai.

Fifteen platforms were installed along with gauze-covered truss frames that served as projection surfaces and upon which the artistic show given by the performers was united with the accompanying video images. In the background, at the edge of the lake opposite the Burj Khalifa skyscraper, a 210-metre-long, eight-meter-high curved screen served as a further projection surface.

The event was broadcasted live, and viewers were able to follow the live feet of Dubai’s celebration on Dubai Media Incorporated’s TV & radio channels. Over two billion viewers around the world were reached, in addition to the +600,000 people attending on-site.

Client
Emaar Properties
Year
2012

     CONSULTANCY

     EVENT

     ARCHITECTURE

     DIGITAL

     CREATIVE

     PRODUCTION